Exploring AI Adoption, Strategies, and Future Outlook

Exploring AI Adoption, Strategies, and Future Outlook

Thank you for participating in this survey on how organisations are leveraging Artificial Intelligence (AI). Upon completion, you will receive an immediate benchmarking analysis comparing your AI initiatives with historical data from firms within your industry. This valuable insight will help you understand where your organization stands in terms of AI adoption, strategy, and implementation compared to your peers. The survey takes approximately 10-15 minutes to complete, and all responses will remain confidential and be used only for research purposes.

Part 1: Company and Respondent Profile

1. Respondent’s Role

Which of the following best describes your role in the organisation?

2. Organisation Size

How many employees does your organisation have?

3. Annual Revenue

What is your organisation’s approximate annual revenue?

4. Primary Market(s)

In which region(s) does your organisation primarily conduct business? (Select all that apply)

5. Industry and Sub-Industry

In which industry does your organisation primarily operate?

If applicable, please specify your sub-industry or niche:

6. AI Maturity Self-Assessment

How would you rate your organisation’s overall AI maturity?

Part 2: Strategy, Current and Future AI Usage (Four-Level Framework)

2.1 AI Adoption Orientation

Orientation Towards AI Adoption

Which of the following best describes your organisation’s primary motivation for adopting AI?

2.2 Strategic Objectives

1. Primary Objectives for AI Adoption

Which objectives best describe your organisation’s reasons for adopting AI? (Select all that apply)

2. Relative Importance

Please rank your selected objectives in terms of their importance to your organisation’s overall AI strategy. (1 = Most important)

1.
2.
3.
4.

2.3 Current Allocation (Four Levels)

3. Current Allocation of AI Efforts

Please distribute a total of 100% to reflect the approximate share of AI-related resources allocated to each level.

Level 1: Automating Business Processes: %
Level 2: Personalising Offerings: %
Level 3: Innovating Operations and Services: %
Level 4: Pioneering New Markets: %

4. Functions Where AI is Actively Used (by Level)

Level 1: Automating Business Processes

Level 2: Personalising Offerings

Level 3: Innovating Operations and Services

Level 4: Pioneering New Markets

2.4 Future Plans (Four Levels)

5. Future Allocation of AI Efforts (Next 5 Years)

Distribute a total of 100% to indicate how you anticipate allocating your AI-related resources over the next five years.

Level 1: Automating Business Processes: %
Level 2: Personalising Offerings: %
Level 3: Innovating Operations and Services: %
Level 4: Pioneering New Markets: %

6. Functions Expected to Benefit (by Level)

Level 1: Automating Business Processes

Level 2: Personalising Offerings

Level 3: Innovating Operations and Services

Level 4: Pioneering New Markets

7. Example of an AI Application (Optional)

Please give one brief example of how AI is currently used in your organisation, if applicable:

Part 3: Implementation and Funding

1. Initial Steps

How did your organisation first begin its AI journey? (Select all that apply)

2. Funding Strategy for AI

How does your organisation fund AI initiatives? (Select all that apply)

3. Overall AI Investment Perception

To what extent is AI currently part of your organization’s strategic investment agenda? (1 = Not at all, 5 = Fully integrated)

4. Functional AI Investment Breakdown

In which areas has your organization made financial investments related to AI in the past 12 months? (Select all that apply)

5. Estimating Budget Allocation

Across all these areas, what approximate share of your organization’s annual operating budget is allocated to AI-related activities?

6. Nature of AI Investment

How would you characterize the nature of your AI spending? (Choose the best description)

7. Future Investment Intentions

How do you expect your organization’s investment in AI-related initiatives to change over the next 3 years?

Who holds primary responsibility for leading AI transformation efforts in your organization?

To what extent is AI transformation centrally coordinated versus led by individual departments?

8. AI Governance and Key Performance Indicators (KPIs)

Do you have a formal governance structure for overseeing AI (e.g., a dedicated team, steering committee)?

Do you assign specific AI-related Key Performance Indicators (KPIs) or performance metrics?

9. Resource and Talent Management

Which of the following best describes how you staff AI initiatives? (Select all that apply)

10. AI Development and Deployment Approach (Single Choice)

How does your organisation primarily develop and deploy AI solutions?

What is the primary reason your organization has chosen its current approach to AI development and deployment (e.g., in-house development, outsourcing, partnerships)? (Select all that apply)

Part 4: Challenges, Barriers, and Risk Mitigation

1. Key Obstacles

Which of the following do you consider the greatest challenges to your AI initiatives? (Select all that apply)

2. Ranking of Challenges

From those selected, please rank them from most pressing (1) to least pressing (n).

1.
2.
3.

3. Mitigation Measures

If applicable, please describe any steps you are taking or plan to take to address these challenges:

4. Hedging Against AI Risks

What actions does your organisation take or plan to take to hedge against potential AI-related risks (e.g., privacy, bias, job displacement, ethical concerns)? (Select all that apply)

Part 5: Future Outlook

1. AI’s Role in Competitive Advantage

How central do you see AI to your organisation’s competitiveness over the next 5–10 years?

2. Industry Transformation

How significantly do you believe AI will reshape your industry within the next 10 years?

3. Workforce Implications

How do you anticipate your industry’s overall workforce size changing due to AI adoption?

In which roles or functions do you expect the biggest shift (increase or decrease)?

4. Timeline of Change

When do you expect AI-driven changes to notably reshape your industry?

Part 6: Open-Ended Reflections

1. Lessons Learned

What are the most important lessons your organisation has learned so far about AI adoption?

2. Ambitions for Higher-Level Adoption

What plans do you have for progressing to the higher levels of AI (e.g., from process automation to pioneering new markets)?

3. Advice for Others

What advice would you give to industry peers or policymakers to encourage responsible and effective AI adoption?

Conclusion and Thank You

Thank you for taking the time to complete this survey. Your insights are invaluable in helping us understand AI’s impact across various organisations and industries. If you would like to receive a summary of the findings, please provide your contact information below (optional).

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Your participation is greatly appreciated.