Test Questionnaire

Thank you for participating in this survey on how organisations are leveraging Artificial Intelligence (AI). Upon completion, you will receive an immediate benchmarking analysis comparing your AI initiatives with historical data from firms within your industry. This valuable insight will help you understand where your organization stands in terms of AI adoption, strategy, and implementation compared to your peers. The survey takes approximately 10-15 minutes to complete, and all responses will remain confidential and be used only for research purposes.

1. Company and Respondent Profile

1. Respondent’s Role

Which of the following best describes your role in the organisation?

C-Level Executive (e.g., CEO, CFO, CTO)
VP/Director
Manager
Data Scientist/Engineer
Consultant
Other (please specify):

2. Organisation Size

How many employees does your organisation have?

Fewer than 10
10–50
51–250
More than 250

3. Annual Revenue

What is your organisation’s approximate annual revenue?

Less than $1 million
$1 million – $10 million
$10 million – $100 million
More than $100 million
Prefer not to say

4. Primary Market(s)

In which region(s) does your organisation primarily conduct business? (Select all that apply)

5. Industry and Sub-Industry

In which industry does your organisation primarily operate?

If applicable, please specify your sub-industry or niche:

6. AI Maturity Self-Assessment

How would you rate your organisation’s overall AI maturity?

Basic (just beginning to explore AI)
Intermediate (some AI projects/solutions in place)
Advanced (AI is integral to multiple core processes)
Not sure

2. Strategy, Current and Future AI Usage (Four-Level Framework)

2.1 AI Adoption Orientation

Orientation Towards AI Adoption

Which of the following best describes your organisation’s primary motivation for adopting AI?

Actively seeking AI-driven changes to gain or maintain competitive advantage
Responding to competitors or market peers who are adopting AI
Feeling pressured by broader market/industry changes (e.g., customer demands, regulations)
Other (please specify):

2.2 Strategic Objectives

1. Primary Objectives for AI Adoption

Which objectives best describe your organisation’s reasons for adopting AI? (Select all that apply)

Automating processes for efficiency gains (e.g., using AI to streamline inventory management or automate routine customer queries)
Personalising products/services (e.g., using AI to recommend personalized content or offers based on user behavior.)
Innovating or enhancing existing operations and services (e.g., using AI-driven insights for R&D or optimizing workflows)
Pioneering new markets or business models (e.g., leveraging AI to create entirely new product categories or subscription services)
Other (please specify):

2. Relative Importance

Please rank your selected objectives in terms of their importance to your organisation’s overall AI strategy. (1 = Most important)

1.
2.
3.
4.

2.3 Current Allocation (Four Levels)

3. Current Allocation of AI Efforts

Please distribute a total of 100% to reflect the approximate share of AI-related resources allocated to each level.

Level 1: Automating Business Processes: %
Level 2: Personalising Offerings: %
Level 3: Innovating Operations and Services: %
Level 4: Pioneering New Markets: %

2.4 Future Plans (Four Levels)

5. Future Allocation of AI Efforts (Next 5 Years)

Distribute a total of 100% to indicate how you anticipate allocating your AI-related resources over the next five years.

Level 1: Automating Business Processes: %
Level 2: Personalising Offerings: %
Level 3: Innovating Operations and Services: %
Level 4: Pioneering New Markets: %

7. Example of an AI Application (Optional)

Please give one brief example of how AI is currently used in your organisation, if applicable:

3. Implementation and Funding

1. Initial Steps

How did your organisation first begin its AI journey? (Select all that apply)

Individuals exploring AI tools informally
Department-led pilot projects
Top-down directive from senior leadership
Company-wide education/training initiative
Engaged external consultants
Engaged external vendors
Other (please specify)

2. Funding Strategy for AI

How does your organisation fund AI initiatives? (Select all that apply)

We have added a new, dedicated AI budget
We relocate or repurpose existing budgets (e.g., from IT or R&D)
External funding (grants, investments)
Not sure / N/A

3. Approximate AI Budget

What percentage of your organisation’s annual budget (approximately) is allocated to AI or AI-related activities?

4. AI Governance and Key Performance Indicators (KPIs)

Do you have a formal governance structure for overseeing AI (e.g., a dedicated team, steering committee)?

Yes
No
Not sure

Do you assign specific AI-related Key Performance Indicators (KPIs) or performance metrics?

Yes (please specify)
We are developing KPIs but haven’t finalised them
No, not at this time
Not sure

5. Resource and Talent Management

Which of the following best describes how you staff AI initiatives? (Select all that apply)

Hired or plan to hire new AI specialists (e.g., data scientists)
Upskilled or reskilled current employees
Engaged external consultants
Engaged external vendors
Other (please specify)

6. AI Development and Deployment Approach (Single Choice)

How does your organisation primarily develop and deploy AI solutions?

Primarily use existing commercial AI tools/platforms
Mainly develop custom in-house AI solutions
Hybrid approach (combination of commercial tools and in-house development)
Partner with AI vendors for customised solutions
Currently evaluating different approaches
Not yet implemented any AI solutions
Other (please specify)

4. Challenges, Barriers, and Risk Mitigation

2. Ranking of Challenges

From those selected, please rank them from most pressing (1) to least pressing (n).

1.
2.
3.

3. Mitigation Measures

If applicable, please describe any steps you are taking or plan to take to address these challenges:

4. Hedging Against AI Risks

What actions does your organisation take or plan to take to hedge against potential AI-related risks (e.g., privacy, bias, job displacement, ethical concerns)? (Select all that apply)

Formal AI ethics policy or guidelines
Regular AI audits or bias checks
Data governance frameworks
Ongoing employee training on AI ethics or responsible AI use
External partnerships for oversight (e.g., third-party review)
None at this time
Other (please specify)

5. Future Outlook

1. AI’s Role in Competitive Advantage

How central do you see AI to your organisation’s competitiveness over the next 5–10 years?

2. Industry Transformation

How significantly do you believe AI will reshape your industry within the next 10 years?

3. Workforce Implications

How do you anticipate your industry’s overall workforce size changing due to AI adoption?

It will slightly increase (by 5–10%)
It will increase more than 10%
It will remain about the same (± 5%)
It will slightly decrease (by 5–10%)
It will decrease more than 10%
Not sure

In which roles or functions do you expect the biggest shift (increase or decrease)?

4. Timeline of Change

When do you expect AI-driven changes to notably reshape your industry?

6. Open-Ended Reflections

1. Lessons Learned

What are the most important lessons your organisation has learned so far about AI adoption?

2. Ambitions for Higher-Level Adoption

What plans do you have for progressing to the higher levels of AI (e.g., from process automation to pioneering new markets)?

3. Advice for Others

What advice would you give to industry peers or policymakers to encourage responsible and effective AI adoption?

Conclusion and Thank You

Thank you for taking the time to complete this survey. Your insights are invaluable in helping us understand AI’s impact across various organisations and industries. If you would like to receive a summary of the findings, please provide your contact information below (optional).

Name (optional):

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Country (optional):

Your participation is greatly appreciated.